Streaming Localization
Localizing logos and artwork for TV shows and movies on global streaming sites like Netflix into both traditional and simplified Chinese. Delivering localization that preserve the original visual DNA while optimizing for cultural nuance and readability.
Gaming localization
Creating Chinese adapted logos, key art and Steam capsules that feel native to the Chinese market. Experienced working within the specific dimensions and visual requirements of the Steam platform.
A primary challenge in Chinese title localization is balancing strict brand fidelity with typographic legibility. When adapting the logo for the game "Cardmare", the original logo utilized a large-scale pixel grid. Because Chinese character strokes are structurally denser, applying that exact grid scale rendered the translation illegible. To solve this, I strategically scaled down the pixel grid for the Chinese adaptation—preserving the original game's visual texture while keeping the typography crisp and readable.
Need Netflix-quality localization to break into the Chinese Market? Let's have a chat!
Trusted By
*All company logos and trademarks are the property of their respective owners. Netflix localization and design projects were completed as a freelance partner in collaboration with Wordbank LLC.
Niko Chan
Email: [email protected]
WhatsApp: +853 62375873
Instagram: @NCgraphics.mo
About me
I am a visual designer and localization specialist born in Macao, educated in Vancouver, now based in Chiang Mai. I balance my time between refining graphics for international brands and training to complete in MMA, Jiu-Jitsu, and Muay Thai. This dual focus on technical precision and competitive discipline defines my approach to every project. Currently accepting new creative partnerships.